When it comes to SEO, there is much info to be learned online. On the other hand, people who are new to SEO may find that they need to make a few mistakes before they actually get the hang of it. If you want to get started with SEO, though, it's important for you to keep at it and to make sure you're using the basics the right way.
There will be tons of knowledge you will gain but if you don't apply it to get a right start, it would be of no use. For those new to the game, here are a few SEO tricks you can use.
First of all, make sure that your <title> tag contains your main keyword. When the search engines find your site, one of the main factors they look for is the title of your page, so if you fail to do this you probably won't get ranked for your keyword. If your main keyword does not appear in your title, the search engines can't include it in the description that comes up with the search results. Apart from that, having no title or a title without a keyword won't do any justice to your page. To have your site's SEO as powerful as possible, you have to look at several different aspects of it.
When it comes to your rank, your site's URL is a major factor. If possible, use your main keyword in the URL itself, or if you can't do that in the extension or file name that goes with the URL. Your site will be given preferential treatment by the search engines if your keyword is in the URL. This is mainly because your URL literally identifies your site and explains what it is about. By placing your keyword in the URL, you are showing the search engines that your site's content will be relevant for people searching for that keyword.
You also want the search engines to notice the headlines that you use, so make sure you use the right keywords there. Since you want your headlines to help you rank with the search engines, be sure to put keywords in your H1, H2 and H3 tags. You want to tell the search engines in as many ways as possible that your site has relevant content. Apart from that, when you have keywords in heading tags, the users will find it easier to understand what you're talking about. In optimizing your site, you have to consider these factors.
Search engine optimization can get quite involved once you get into it. As soon as you learn something, you realize there's still more to learn. When you are starting out, however, you should focus on the basics until you are ready to move on. You can eventually become an expert if you focus on expanding your knowledge day by day. Last but not the least, it takes time before you actually learn the ins and outs of search engine optimization due to the many variables involved. If you start with the principles discussed here, you'll find that the more advanced stages will be easier for you to grasp.